Fees withheld entirely
Weekly cost is the single most-asked question in this category, and "please contact us to discuss fees" answers it for nobody. A from-price band in structured data keeps you in the conversation without fixing a quote.
Care homes and later living
Families research care in a hurry, at night, with an assistant.
It is one of the highest-anxiety searches anyone makes, and it rewards providers whose fees, registration and specialisms are stated plainly. Most sites answer none of the three.
The search is usually urgent and made by an adult child, often after a hospital discharge, frequently late at night when no home is answering the phone. An assistant is the only thing available, and what it says shapes the shortlist that gets rung in the morning.
This audience asks blunt, factual questions — weekly fees, CQC rating, whether dementia nursing is provided, whether a room is available now. These are all structured facts, and a provider who publishes them is answering a question competitors leave open.
Trust weighs heavier here than anywhere. CQC registration and rating are public, verifiable and directly quotable. Stating them in readable form rather than as a badge image is one of the cheapest credibility gains available in any sector we work in.
Get a free report on your site
The questions that matter here
What your customers are actually asking
These are the shapes of question an assistant answers with a shortlist of named companies. We test yours against the real models and record who gets named instead of you.
- Care homes near [town] that take dementia residents
- How much do care homes cost per week in [county]
- What is the CQC rating for [home]
- Difference between residential and nursing care
- Care homes in [area] with availability now
Common failures
What we usually find in care providers
CQC rating as a downloaded image
The rating badge pasted in as a picture, and the registration number nowhere in text. The most corroborating fact about your home is the one a model cannot read.
Specialisms buried in prose
Dementia, nursing, respite and end-of-life care mentioned in a paragraph halfway down a page rather than expressed as distinct, marked-up services a specific question can match.
Price
£150, once, and no meeting
The full technical diagnostic on your site, generated by the engine and delivered in minutes. Every check scored, every finding evidenced with the response code or the markup behind it, and a prioritised fix list your developer can act on without ringing us.
If you want live testing against the models, competitor citation analysis and somebody to interpret it, that is the expert audit at £950. If you want the fixes built rather than described, we do that too. Most companies in your sector need the first one.
- Every automated check, scored in depth across four areas
- Per-crawler access results including CDN and firewall blocking
- Structured data audited page type by page type
- Render comparison showing what a non-executing crawler receives
- A prioritised fix list your developers can act on directly
- Delivered in minutes, not weeks
Fair questions
How is this different from the other AI visibility emails we have had?
Most of them are a consultancy pitch with an audit attached, priced as a monthly retainer. Ours is a product: the technical diagnostic is automated, it costs £150 as a one-off, and you can request the free report without speaking to anybody. We also build the fixes, which most of them do not.
Are you a specialist in care providers?
The diagnostic is the same in every industry — crawler access, structured data, rendering and content structure do not vary by sector. What varies is the questions your customers actually ask an assistant, and those we build with you. We publish what we find sector by sector, and this page lists the failures we see most often in yours.
We have already had three emails like this. Why are you different?
Because this is a product rather than a consultancy pitch. The technical diagnostic is automated, so the full report is £150 once rather than a monthly retainer, and you can request the free report without speaking to anybody. We also build the fixes rather than sending a list of them. If the other three offered you a retainer and a document, that is the difference.
Is this just SEO with a new name?
There is overlap, and good SEO helps. But an SEO audit tells you how you rank in a list of links. It will not tell you that your CDN is returning a 403 to Perplexity’s crawler, that your itinerary pages are empty without JavaScript, or that a model currently describes your business incorrectly. Different failure modes, different tests, different fixes.
Can you guarantee we will appear in AI answers?
No, and treat anyone who does with suspicion. AI answers are non-deterministic: the same question asked twice can return different sources, and model updates change results without warning. What we can commit to is the foundation — crawlers reaching your site, structured data they can parse, content they can read — and honest measurement of what changes.
Start with the free check
It takes a domain and nothing else. If it comes back clean, you have a straight answer and you can stop thinking about this.