Branch pages that do not state their area
A model cannot recommend you for a town your site never names in readable text. Coverage areas are frequently implied by a map widget rather than stated.
Estate and letting agents
People are asking assistants which agent to instruct. Most agents have no idea what the answer is.
Vendor and landlord instructions are high-value and increasingly researched through AI. Independent agents are usually invisible in those answers, while the portals are not.
Choosing an agent is a research-heavy decision worth thousands in fees, made a handful of times in a life. That is precisely the kind of question people now put to an assistant rather than working through a page of links.
The portals are structurally advantaged: large, well-marked-up, and quoted constantly. An independent agent competing on local expertise has to be legible enough for a model to distinguish them, and most branch websites are not.
Local specificity is the opening. Questions in this sector are almost always tied to a place, and a model answering a narrow local question needs a source that clearly states which area it covers, what it does and what it charges.
Get a free report on your site
The questions that matter here
What your customers are actually asking
These are the shapes of question an assistant answers with a shortlist of named companies. We test yours against the real models and record who gets named instead of you.
- Best estate agents in [town] for selling a family home
- Which letting agents in [area] handle full management
- What fees do estate agents charge in [county]
- Independent estate agents near me with good reviews
- Which agents specialise in rural property in [region]
Common failures
What we usually find in estate and letting agents
Fees invisible or unstated
Fee structure is one of the most-asked questions in the sector and is regularly hidden behind a form, so the model answers using a competitor who published theirs.
Listings feeds with no markup
Property data pulled from a feed and rendered client-side, with no structured data describing the property, the branch, or the agency itself.
Price
£150, once, and no meeting
The full technical diagnostic on your site, generated by the engine and delivered in minutes. Every check scored, every finding evidenced with the response code or the markup behind it, and a prioritised fix list your developer can act on without ringing us.
If you want live testing against the models, competitor citation analysis and somebody to interpret it, that is the expert audit at £950. If you want the fixes built rather than described, we do that too. Most companies in your sector need the first one.
- Every automated check, scored in depth across four areas
- Per-crawler access results including CDN and firewall blocking
- Structured data audited page type by page type
- Render comparison showing what a non-executing crawler receives
- A prioritised fix list your developers can act on directly
- Delivered in minutes, not weeks
Fair questions
How is this different from the other AI visibility emails we have had?
Most of them are a consultancy pitch with an audit attached, priced as a monthly retainer. Ours is a product: the technical diagnostic is automated, it costs £150 as a one-off, and you can request the free report without speaking to anybody. We also build the fixes, which most of them do not.
Are you a specialist in estate and letting agents?
The diagnostic is the same in every industry — crawler access, structured data, rendering and content structure do not vary by sector. What varies is the questions your customers actually ask an assistant, and those we build with you. We publish what we find sector by sector, and this page lists the failures we see most often in yours.
We have already had three emails like this. Why are you different?
Because this is a product rather than a consultancy pitch. The technical diagnostic is automated, so the full report is £150 once rather than a monthly retainer, and you can request the free report without speaking to anybody. We also build the fixes rather than sending a list of them. If the other three offered you a retainer and a document, that is the difference.
Is this just SEO with a new name?
There is overlap, and good SEO helps. But an SEO audit tells you how you rank in a list of links. It will not tell you that your CDN is returning a 403 to Perplexity’s crawler, that your itinerary pages are empty without JavaScript, or that a model currently describes your business incorrectly. Different failure modes, different tests, different fixes.
Can you guarantee we will appear in AI answers?
No, and treat anyone who does with suspicion. AI answers are non-deterministic: the same question asked twice can return different sources, and model updates change results without warning. What we can commit to is the foundation — crawlers reaching your site, structured data they can parse, content they can read — and honest measurement of what changes.
Start with the free check
It takes a domain and nothing else. If it comes back clean, you have a straight answer and you can stop thinking about this.