Industrial buying runs on specifications, tolerances and certifications — the most structurable data of any sector, and almost always trapped in PDF datasheets no model can read.
Technical buyers ask precise questions: who manufactures a component to a given standard, in a given material, at a given tolerance. Precision is what models match best, so a manufacturer whose specifications are readable has an unusually strong claim to be cited.
This is the sector with the largest gap between data held and data published. You already hold every dimension, material grade and certification in structured form. It is sitting in a PDF, which is the single most common reason a technically excellent supplier is invisible.
Certifications are decisive and verifiable. ISO 9001, CE and UKCA marking, sector approvals — these are exactly the facts a buyer filters on and a model can corroborate, and they are usually stated only inside a downloadable certificate.
Get a free report on your site
The questions that matter here
These are the shapes of question an assistant answers with a shortlist of named companies. We test yours against the real models and record who gets named instead of you.
Common failures
The defining failure of this sector. Every dimension and material grade you have is in a PDF, and a crawler that reaches it gets a document it cannot reliably parse into facts. The same data as an HTML table with Product markup is transformative.
Trade-only pricing is reasonable; hiding the entire product range is not. The existence and specification of a product can be public even where the price is not, and without that you cannot appear in any supplier question.
ISO and approval certificates uploaded as scans or photographs, so the credentials buyers filter on cannot be read by anything assessing whether you meet a requirement.
Price
The full technical diagnostic on your site, generated by the engine and delivered in minutes. Every check scored, every finding evidenced with the response code or the markup behind it, and a prioritised fix list your developer can act on without ringing us.
If you want live testing against the models, competitor citation analysis and somebody to interpret it, that is the expert audit at £950. If you want the fixes built rather than described, we do that too. Most companies in your sector need the first one.
Most of them are a consultancy pitch with an audit attached, priced as a monthly retainer. Ours is a product: the technical diagnostic is automated, it costs £150 as a one-off, and you can request the free report without speaking to anybody. We also build the fixes, which most of them do not.
The diagnostic is the same in every industry — crawler access, structured data, rendering and content structure do not vary by sector. What varies is the questions your customers actually ask an assistant, and those we build with you. We publish what we find sector by sector, and this page lists the failures we see most often in yours.
Because this is a product rather than a consultancy pitch. The technical diagnostic is automated, so the full report is £150 once rather than a monthly retainer, and you can request the free report without speaking to anybody. We also build the fixes rather than sending a list of them. If the other three offered you a retainer and a document, that is the difference.
There is overlap, and good SEO helps. But an SEO audit tells you how you rank in a list of links. It will not tell you that your CDN is returning a 403 to Perplexity’s crawler, that your itinerary pages are empty without JavaScript, or that a model currently describes your business incorrectly. Different failure modes, different tests, different fixes.
No, and treat anyone who does with suspicion. AI answers are non-deterministic: the same question asked twice can return different sources, and model updates change results without warning. What we can commit to is the foundation — crawlers reaching your site, structured data they can parse, content they can read — and honest measurement of what changes.
It takes a domain and nothing else. If it comes back clean, you have a straight answer and you can stop thinking about this.