Specialism stated too vaguely
Generic sector lists give a model nothing to match a specific question against, so it cites the agency that named the discipline explicitly.
Recruitment agencies
Candidates and hiring managers are both asking assistants which agency to use.
Two audiences, two very different question sets, and a sector where specialism is everything — which is exactly what models reward, if they can read it.
Recruitment is a specialism business. An agency that genuinely owns a niche has the strongest possible case for being cited, because assistants reach for specialists when a question is narrow.
You have two demand sides asking different things. Hiring managers ask who recruits for a discipline in a region. Candidates ask who to register with. Most agency sites are written for one and forget the other, so half the question space goes unanswered.
The differentiator is stated specialism. "We recruit across a range of sectors" is unusable to a model. "We place qualified actuaries in the South West" is quotable, and quotable is what gets cited.
Get a free report on your site
The questions that matter here
What your customers are actually asking
These are the shapes of question an assistant answers with a shortlist of named companies. We test yours against the real models and record who gets named instead of you.
- Best recruitment agencies for [discipline] roles in [region]
- Which agencies specialise in placing [profession]
- Recruitment agencies for contract work in [sector]
- Who should I register with as a [job title] in [city]
- What do recruitment agencies charge employers in the UK
Common failures
What we usually find in recruitment agencies
Job boards that render client-side
Live vacancies pulled from an ATS and assembled in the browser. Crawlers see an empty listing page and conclude you have nothing to offer.
Only half the audience addressed
Sites written entirely for employers, with nothing answering the questions candidates ask, or the reverse. Each gap is a whole category of answer you cannot appear in.
Price
£150, once, and no meeting
The full technical diagnostic on your site, generated by the engine and delivered in minutes. Every check scored, every finding evidenced with the response code or the markup behind it, and a prioritised fix list your developer can act on without ringing us.
If you want live testing against the models, competitor citation analysis and somebody to interpret it, that is the expert audit at £950. If you want the fixes built rather than described, we do that too. Most companies in your sector need the first one.
- Every automated check, scored in depth across four areas
- Per-crawler access results including CDN and firewall blocking
- Structured data audited page type by page type
- Render comparison showing what a non-executing crawler receives
- A prioritised fix list your developers can act on directly
- Delivered in minutes, not weeks
Fair questions
How is this different from the other AI visibility emails we have had?
Most of them are a consultancy pitch with an audit attached, priced as a monthly retainer. Ours is a product: the technical diagnostic is automated, it costs £150 as a one-off, and you can request the free report without speaking to anybody. We also build the fixes, which most of them do not.
Are you a specialist in recruitment agencies?
The diagnostic is the same in every industry — crawler access, structured data, rendering and content structure do not vary by sector. What varies is the questions your customers actually ask an assistant, and those we build with you. We publish what we find sector by sector, and this page lists the failures we see most often in yours.
We have already had three emails like this. Why are you different?
Because this is a product rather than a consultancy pitch. The technical diagnostic is automated, so the full report is £150 once rather than a monthly retainer, and you can request the free report without speaking to anybody. We also build the fixes rather than sending a list of them. If the other three offered you a retainer and a document, that is the difference.
Is this just SEO with a new name?
There is overlap, and good SEO helps. But an SEO audit tells you how you rank in a list of links. It will not tell you that your CDN is returning a 403 to Perplexity’s crawler, that your itinerary pages are empty without JavaScript, or that a model currently describes your business incorrectly. Different failure modes, different tests, different fixes.
Can you guarantee we will appear in AI answers?
No, and treat anyone who does with suspicion. AI answers are non-deterministic: the same question asked twice can return different sources, and model updates change results without warning. What we can commit to is the foundation — crawlers reaching your site, structured data they can parse, content they can read — and honest measurement of what changes.
Start with the free check
It takes a domain and nothing else. If it comes back clean, you have a straight answer and you can stop thinking about this.