Practice areas as an undifferentiated list
Twenty service names in a footer, each linking to a page of identical copy with the name swapped. There is nothing for a model to match a specific problem against.
Solicitors and law firms
The first legal advice most people now get comes from an assistant, not a solicitor.
That conversation ends with a recommendation about who to instruct. Firms that state their practice areas, jurisdictions and regulatory detail readably are in it; firms with a page of undifferentiated expertise are not.
People bring a problem, not a practice area. They ask what to do about a boundary dispute or a settlement agreement, and the assistant translates that into a specialism and a shortlist. If your site never names the specialism in plain terms, you are not in the translation.
Legal questions carry real anxiety, and assistants respond by favouring sources they can corroborate. SRA number, jurisdiction, named partners and stated practice areas are all verifiable facts — and all commonly missing in machine-readable form.
Jurisdiction is a genuine differentiator that models handle badly without help. England and Wales, Scotland and Northern Ireland are different legal systems, and a firm that states which one it practises in can be matched correctly to a question that mentions a location.
Get a free report on your site
The questions that matter here
What your customers are actually asking
These are the shapes of question an assistant answers with a shortlist of named companies. We test yours against the real models and record who gets named instead of you.
- Best solicitors for [matter] in [city]
- How much do solicitors charge for [service] in the UK
- Do I need a solicitor for [situation]
- Which law firms specialise in [practice area] in Scotland
- Is [firm] regulated by the SRA
Common failures
What we usually find in law firms
Regulatory detail in the small print only
SRA number and registered office as a line of grey text in a footer image or a PDF. These are the facts that let an assistant treat you as a verifiable firm rather than an unknown website.
No answer to the cost question
Fixed-fee services with no stated fee, and hourly work with no stated range. Cost is asked in almost every legal query and answered by whichever firm published a number.
Price
£150, once, and no meeting
The full technical diagnostic on your site, generated by the engine and delivered in minutes. Every check scored, every finding evidenced with the response code or the markup behind it, and a prioritised fix list your developer can act on without ringing us.
If you want live testing against the models, competitor citation analysis and somebody to interpret it, that is the expert audit at £950. If you want the fixes built rather than described, we do that too. Most companies in your sector need the first one.
- Every automated check, scored in depth across four areas
- Per-crawler access results including CDN and firewall blocking
- Structured data audited page type by page type
- Render comparison showing what a non-executing crawler receives
- A prioritised fix list your developers can act on directly
- Delivered in minutes, not weeks
Fair questions
How is this different from the other AI visibility emails we have had?
Most of them are a consultancy pitch with an audit attached, priced as a monthly retainer. Ours is a product: the technical diagnostic is automated, it costs £150 as a one-off, and you can request the free report without speaking to anybody. We also build the fixes, which most of them do not.
Are you a specialist in law firms?
The diagnostic is the same in every industry — crawler access, structured data, rendering and content structure do not vary by sector. What varies is the questions your customers actually ask an assistant, and those we build with you. We publish what we find sector by sector, and this page lists the failures we see most often in yours.
We have already had three emails like this. Why are you different?
Because this is a product rather than a consultancy pitch. The technical diagnostic is automated, so the full report is £150 once rather than a monthly retainer, and you can request the free report without speaking to anybody. We also build the fixes rather than sending a list of them. If the other three offered you a retainer and a document, that is the difference.
Is this just SEO with a new name?
There is overlap, and good SEO helps. But an SEO audit tells you how you rank in a list of links. It will not tell you that your CDN is returning a 403 to Perplexity’s crawler, that your itinerary pages are empty without JavaScript, or that a model currently describes your business incorrectly. Different failure modes, different tests, different fixes.
Can you guarantee we will appear in AI answers?
No, and treat anyone who does with suspicion. AI answers are non-deterministic: the same question asked twice can return different sources, and model updates change results without warning. What we can commit to is the foundation — crawlers reaching your site, structured data they can parse, content they can read — and honest measurement of what changes.
Start with the free check
It takes a domain and nothing else. If it comes back clean, you have a straight answer and you can stop thinking about this.