No stated service area
The single most common failure. A model cannot recommend you for a town your site never names, and "we cover the surrounding area" is not an answer it can use.
Trades and home services
"Find me a good electrician in Reading." Does the answer include you?
Assistants now answer local trade questions directly, with a named shortlist. For most firms this is the cheapest visibility work available and nobody has done it.
Home services questions are urgent, local and specific — the exact shape assistants answer well. Someone with a leak asks a direct question and rings whoever gets named.
The bar in this sector is genuinely low. Most competitors have a template website with no structured data, no stated service area and no readable pricing. Small, correct changes move you a long way, because there is so little competition for legibility.
It is also cheap to fix. There are only a handful of page templates on a typical trade site, so the technical work is measured in hours rather than weeks, which is why the automated report suits this sector better than a consultancy engagement ever could.
Get a free report on your site
The questions that matter here
What your customers are actually asking
These are the shapes of question an assistant answers with a shortlist of named companies. We test yours against the real models and record who gets named instead of you.
- Emergency electrician in [town] available today
- Who can fit a heat pump in [area] and are they certified
- Typical cost of a bathroom refit in [region]
- Gas Safe registered engineers near [postcode]
- Which local builders handle listed buildings
Common failures
What we usually find in trades and home services
Certifications not machine-readable
Gas Safe, NICEIC, and trade body membership shown as logos. Customers ask assistants to verify exactly these, and a logo verifies nothing.
Contact details in an image or a form only
No readable phone number or address, so the model has nothing concrete to hand back to someone who wants to ring you now.
Price
£150, once, and no meeting
The full technical diagnostic on your site, generated by the engine and delivered in minutes. Every check scored, every finding evidenced with the response code or the markup behind it, and a prioritised fix list your developer can act on without ringing us.
If you want live testing against the models, competitor citation analysis and somebody to interpret it, that is the expert audit at £950. If you want the fixes built rather than described, we do that too. Most companies in your sector need the first one.
- Every automated check, scored in depth across four areas
- Per-crawler access results including CDN and firewall blocking
- Structured data audited page type by page type
- Render comparison showing what a non-executing crawler receives
- A prioritised fix list your developers can act on directly
- Delivered in minutes, not weeks
Fair questions
How is this different from the other AI visibility emails we have had?
Most of them are a consultancy pitch with an audit attached, priced as a monthly retainer. Ours is a product: the technical diagnostic is automated, it costs £150 as a one-off, and you can request the free report without speaking to anybody. We also build the fixes, which most of them do not.
Are you a specialist in trades and home services?
The diagnostic is the same in every industry — crawler access, structured data, rendering and content structure do not vary by sector. What varies is the questions your customers actually ask an assistant, and those we build with you. We publish what we find sector by sector, and this page lists the failures we see most often in yours.
We have already had three emails like this. Why are you different?
Because this is a product rather than a consultancy pitch. The technical diagnostic is automated, so the full report is £150 once rather than a monthly retainer, and you can request the free report without speaking to anybody. We also build the fixes rather than sending a list of them. If the other three offered you a retainer and a document, that is the difference.
Is this just SEO with a new name?
There is overlap, and good SEO helps. But an SEO audit tells you how you rank in a list of links. It will not tell you that your CDN is returning a 403 to Perplexity’s crawler, that your itinerary pages are empty without JavaScript, or that a model currently describes your business incorrectly. Different failure modes, different tests, different fixes.
Can you guarantee we will appear in AI answers?
No, and treat anyone who does with suspicion. AI answers are non-deterministic: the same question asked twice can return different sources, and model updates change results without warning. What we can commit to is the foundation — crawlers reaching your site, structured data they can parse, content they can read — and honest measurement of what changes.
Start with the free check
It takes a domain and nothing else. If it comes back clean, you have a straight answer and you can stop thinking about this.